PTCL Wins Five Awards at Dragons of Pakistan 2026
Pakistan Telecommunication Company Limited (PTCL) has won five awards at the Dragons of Pakistan 2026.
The company secured one Silver Dragon, one Bronze Dragon and three Black Dragons.
The awards recognise PTCL’s creative campaigns and their impact on audiences.
PTCL is Pakistan’s largest telecommunications and integrated ICT services provider.
Awards Recognise Diverse Campaigns
PTCL won recognition for campaigns covering several important themes.
These included national pride, social inclusion, women’s empowerment and education.
The winning campaigns focused on issues that affect different communities across Pakistan.
Each campaign used a different approach to connect with audiences and highlight its message.
Campaign Highlights Underrepresented Sports
PTCL’s “Pakistan Ki Pehchan – Celebrating Pakistan’s Underrepresented Sports” won a Silver Dragon.
The campaign received the award in the Brand Activation and/or Awareness category.
It brought attention to Pakistan’s lesser-known sports and their athletes.
Many of these athletes work hard and achieve success without receiving significant media attention.
The campaign highlighted their talent, dedication and contribution to Pakistani sports.
Mother’s Day Campaign Wins Two Awards
PTCL’s “Mother’s Day – More Support for Mothers” won two awards.
It received a Black Dragon in the Marketing Discipline category.
The campaign also won a Bronze Dragon in the Cause, Environment or Sustainability category.
It focused on the everyday challenges faced by mothers and the support they need.
The campaign highlighted the importance of stronger support systems for mothers.
Digital Campaign Supports Women’s Empowerment
PTCL’s “Dil Se Ba-Ikhtiar” also earned a Black Dragon.
The campaign highlighted how digital technology can help empower women.
It showed how better access to technology can create more opportunities and support greater independence.
The award recognised the campaign’s focus on using digital tools to create a positive social impact.
Education Campaign Highlights Challenges Faced by Children
PTCL’s “World Education Day – Late Ho Gaye” also won a Black Dragon.
It received the award in the Cause, Environment or Sustainability category.
The campaign highlighted the physical and emotional pressures faced by children in Pakistan.
These pressures can include unrealistic expectations, responsibilities and other challenges.
PTCL used the campaign to draw attention to the burdens that can affect children’s childhood and well-being.
PTCL Continues Its Focus on Impactful Marketing
The five awards highlight PTCL’s focus on creative and meaningful brand campaigns.
The company’s winning campaigns addressed social issues while also connecting with audiences.
Through these campaigns, PTCL continues to use marketing to highlight important stories and support broader social conversations.
